Fleet5 is a unique all-in-one project that consists of four independent products: training in the academy of yachting, yacht rental worldwide, unforgettable yacht weeks, and participation in international regattas.
The main problem is misunderstood associations made with yachting.
Most people suppose that yachting is an expensive sport or leisure activity, or that it’s difficult and dangerous. Many people do not understand yachting, after all.
We divided our tasks into informational and technical scopes.
First, we needed to dispel any mistaken impressions about yachting thereby building up a more loyal audience.
Also, the four self-sufficient products had to be presented on one platform, while keeping their logic and functions.
The desktop version of the website abounds with unique visual content to reflect the full range of services.
Fleet 5 takes the presentation of their product very seriously, so it took a lot of time and effort to create own innovative visual content.
We developed the design and logic of the mobile version similar to a mobile app in order to place convenient access to products and services, allowing for the combination of information with easy navigation.